How About Practicing Some English While Eating?
Oct 24th, 2010 by jpaubc
Trendwatching.com, in their August 2010 Briefing called “Innovation Insanity”, reported 67 innovations from around the world spotted by their sister company Springwise.com. These are the most promising and creative of the year according to them.
One of these amazing innovations actually caught my attention. The Spanish chain restaurant Fresc Co, which owns and operates 40 establishments in Spain, have started a couple of months ago to give two-hour sessions of English classes. The interesting concept is that it is provided while people are eating and that it is free from supplemental charges (for the moment). These courses are intended for business people to develop their everyday English skills.
I think this idea is a great way to increase sales while developing a strong brand reputation/recognition. I believe many people who experience this concept will probably become loyal customers or, at least, spread the word through positive word-of-mouth. I am convinced of that because I know I would participate in such a program if it existed in a similar form where I live.
Speaking of that, it will be interesting to see what effect this innovation will have on the competitors’ offering. Will they copy the concept? Adapt it? Improve it?