Articles: In China, Dell Clings Tightly to the Waning PC, IBM: PCS ARE YESTERDAY’S TECHNOLOGY. CHINA: SURE, BUT GIVE US MILLIONS MORE.

After continuous retreating in the declining PC market these past few years, Dell has finally found itself cornered. Just a few weeks ago Michael Dell’s once mighty corporation that pioneered virtual integration was bailed out of the public market by private equity group Silver Lake Partners and now both have turned to Chinese markets to help the company get back on its feet. The reason for this refocus is due to China’s new title as the world’s largest PC market. Despite the large disadvantage of not being first to market, Mr. Dell recently announced in Beijing that Dell would open 2,000 new retail outlets in China – an effort to steal market share from Beijing’s own Lenovo, which currently sells 1 of every 3 computers in China.

https://www.youtube.com/watch?v=FlBK_ceg2lo

However, I believe that in order for Dell to be successful on this venture, all PC manufacturers including Lenovo, Acer, and HP need to ramp up their marketing tactics to change the average Chinese consumer’s mind about what a PC is. We in the west perceive our technologies as obsolete just after a few years whereas the average Chinese consumer expects to keep theirs for much longer. Therefore, since 90-95% of people in cities already own a PC, their perception of obsolescence must be changed to instead want “the latest and greatest” in order to keep this new PC market booming. Of course this wastefulness is going to be bad for the environment though, right?

Would you just look at Mr. Dell’s determination…

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