Business is always looking for ways to make life easier. Vacuums were created to replace brooms, MP3 players were developed so that people don’t need to carry a whole stereo around and cellphones have incorporated maps, books, clocks, alarms and can even do your math homework for you (Believe me I’ve done it). In this field, Apple has gain recognition as a pioneering company that always tries to be ahead of their competitors.

This time Apple is introducing the “Apple pay” which allows the IPhone 6 users to make payments via a touch from their Apple products. The technology giant is later introducing this feature to the Apple Watch. The giant is probably the most likely candidate to succeed where Google has failed earlier. Brand loyalty and the promise of quality associated with Apple will make its over 10 million user of IPhones 6 most likely to adapt to the new technology. In the end Apple will remain ahead of the market.

Despite this, many firms have tried to make their users make their payments using their individual products. One of them is Google as we mentioned earlier. People will take longer to adapt to this new kind of technology than they would have with other innovative features. Also the promise of quality Apple is associated with had recently taken a blow by the Cloud being hacked, further increasing the reluctance of people to trust their money to their phones.

Source:http://www.usatoday.com/story/tech/columnist/baig/2014/10/03/will-apple-pay-succeed/16535925/