Apple is the No. 1 brand worldwide, according to consultancy company Interbrand.

Resource: http://www.nydailynews.com/news/world/apple-1-brand-coke-fizzles-article-1.1472322

I read an interesting blog post by one of my classmates, Vincent Li, describing some of the reasons why Apple has become one of the world’s most successful brands. His article made me realize that since I came to Canada a few years ago, almost of the electronic devices I now use are made by Apple. The company has beaten out a lot of competitors over the years, primarily through elegant design innovation, clever application of technology, and advanced psychological marketing. Vincent’s post talked about how Steve Jobs never gave up, from his startup days in his parents’ garage, to being fired as head of Apple, then on to founding Pixar Studios, then coming back to turn a souring Apple into the most valuable company in the world. Through all kinds of difficulties, from taking on IBM’s monopoly in the computer market to the competition with his arch-rival Bill Gates of Microsoft, he persisted. Steve Job’s story reminds me of the COMM 101 Lecture: Innovation & Entrepreneurship, which answered some key questions I had about the purpose of entrepreneurship in serving others by putting one’s own dreams into action. As Jobs, himself, so aptly put it “I want to put a ding in the universe.”

Reference: Li, Vincent. “The Reasons of Apple Becoming the No.1 Brand.” Sauder Students Blog. N.p., 7 Oct. 2013. Web. 18 Nov. 2013. <https://blogs.ubc.ca/lichengzhi/>.