Recently a fellow classmate has blogged an article about how Google is recognized as having the best working environment in the world. Bianca mentioned in the article, Google provides several benefits to its employees in order to encourage innovation within the company, such as rewarding workers’ mistakes and increasing job satisfaction to nurture creativity. This portrays the importance of human resources management as Google chooses to build its cohesive organizational culture based upon employees’ level of satisfaction and comfortability within the working environment. The company thus links its employee management to its business strategies by developing creativity and innovation, which is extremely important for the company to expand and grow in the long run. This strategy used by Google was proven to be effective as creations such as Google Plus was innovated from employee’s risk-taking yet creative ideas.

Just like the shoe company, Zappos, Google believes in the concept of creating a cohesive environment for workers which in return would develop innovate ideas that would increase unimaginable profits for the company. Therefore, this crucial part of managing the company’s employees is portrayed through HR management.