Monthly Archives: September 2014

If told that you can take in lower calories and lose weight by replacing natural sugar with artificial sweeteners, will you shift the focus point to those sugar-free products? The answers may vary among people who have  different physiques.

Artificial sweeteners are compounds that consist of chemicals and natural substances and offer the sweetness of sugar without the same calories^[1]. As a sugar lover, I wonder whether people  would tend to consume the so-called sugar-free products rather than sticking to the taste of table sugar. For me, I prefer natural sugar because of its pure taste, but most of the time it’s the market that force me to consume an artificial one.  By which I mean the market necessitating transforming consumer’s choices even though they are not satisfied with the final choices, which is because we are surrounded by sugar-free products in the market. It is the healthy diet concept that drive people to focus on sugar substitute which may be part of their healthy eating habit. Market makes sugar substitute more accessible in order to satisfy consumers’ healthy diet. However, what about the ones who don’t need to lose weight or have deep affection for natural sugar? They don’t have much time to walk in the store browsing ingredient tables. Therefore, the market also create obstacles for other consumers who prefer table sugar.

Coca Cola Zero, a sugar-free variation of regular coca cola. As one of the best popular beverage company in the world, Coca Cola also faces pressure now.

How Coca-Cola Is Trying to Get Its Groove Back

Work Cited:

[1] Seward, Elizabeth. “HowStuffWorks “Why Artificial Sweeteners Are Bad For You and the Planet”” HowStuffWorks. N.p., n.d. Web. 24 Sept. 2014.

When we talk about Business Ethic, we not only refer to companies, but also add other parts to our discussion .

I found that Business Ethics are operated by several parts, including government, activists and so on.

I agree that companies should utilize competitive advantage to facilitate the implementation of social responsibilities. In the mean time, I think the purpose of social responsibilities cannot be simply defined as to obtain profits, even if it is associated with the resources and capabilities of the companies. In my opinion, Business Ethic is a kind of response to consumers whose demand stimulate the progress of the companies.

Also, companies need pressure from activists and media in order to find out the defection of their social responsibilities. But the government should supervise the media not to exaggerate certain issues, which will result in neglect of other important facts. To solve this problem, consumers should actively give companies feedback in order to prevent misunderstanding of exaggerated facts.

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