Share whatever I have

As I read the blogs from Kipp Bodnar, I notice that Google will get in e-book market either. Everyone knows Google is the top search engine in the worlds, but they never stop expansion their existing market, from search engine to e-mail, news, maps and etc, they are adding more and more product line to their market, by using their famous logo GOOGLE, people would easily accept most of the products their offered, but, it also have risk if their new product line is not really success, would able to reduce their brand equity. Right now, they are working on provide e-books that consumers can read anywhere, to compete the Amazon, Apple, Sony and etc brands.

Some of their loyalty customers are possible to buy their new product, due to the trust, like trust they would provide the most convenient e-book in the market with standard quality. Clearly, Google has a strong product strategy. Based on their excellent technique teams, they would able to invest new technique product to compete different products. In other words, those excellent technique workers can help Google saving a lot of money while they invest new product.

In addition, Google is becoming stronger and stronger; they are trying to own more market, and adding their brand value in the long term.

Since the financial crisis, people started focusing on street again. Because it has huge effect to the whole world, no matter the capital market or money market. Most of the top companies in the world issued stocks in Dow and NASDAQ, in other words, they got money by issuing stocks to help their development. Clearly, Wall Street is playing an important role in the world, and has huge effect for the economic. Probably, that’s the reason people would like to focus on how the Wall Street works, and how those people who are working at Wall Street lives looks like. I think that’s the reason the director directed this movie, and he think they would earn money by this point, due to people want to get to know the Wall Street.

In addition, he asked Shina Labeouf, Michael Douglas and Carey Mulligan to portray the main characters in the movie, to attract different groups’ interest. Moreover, a lot of young people have a dream which is working at Wall Street, because, Wall Street means the top finance in the world, and they can earn a lot of money, at least I have a dream like that. The director also catches people’s psychology, because he knows what people want.

Clearly, it is a good time, and good social focus and effect for him to make this movie; therefore, they would earn more. I also read Colton’s blog that has same topic as mine, and he focus on how the movie chose their cast to attract more people to watch, it’s really fine to read either.

Zippo

hahaha, what a funny advertisement it is! Yes, it is powerful for either the lighter and the marketing strategy. Most retail merchandisers make their advertisement more like funny. It feels relaxed and especially, easy to be remembered by consumers. As we see this advertisement, it costs not too much money- three guys, a bottle of “oil” (it is really doesnot matter to use water or real fuel) a small box of matches, and a ZIPPO. At the beginning, audiences were worried about the guy would be burned with the splashed fuel all over his body. However, the box of matches could not work normally. Then, most people here are looking forward for some happy thing happens, since the two guys which splashed fuel were look not kind at all. Yes, the fire cannot on. At the end, the zippo fell from the poor guy’s pocket, the tradegy thing ever happened which was that those two bad guys got Zippo…..hahaha……It is fun for me. Esay ideas with easy advertisement make the product of zippo well introduced to audiences. It is not limited its marketing target, in other words, this advertisement brings people the zippo is actually not only working for those people who smoking, zippo can be also used for lots of things, such as, murder……..

Well, enjoy the advertisement and the funny tradegy end.

Tim Hortons Coffee Commercial – Welcome Home.

Cold winter comes; almost everyone can feel the changes of the weather and the differences of the degree of the temperatures. While I wait bus at the bus stations, the warm and delicious advertisement attracts me from the glass windows. For me, it is absolutely a good way to introduce these products to people. Particularly, for those people who easy to feel hunger when they on the street. Not only had the bus stations, but the newspapers, magazines also listed Tim Hortons’ advertisement.

According to Tim Hortons’ advertisement, most of them are based on true stories. Such as this commercial advertisement – welcome home, it has fluent plots and emotional meaning. When the guy preparing to meet his family members, except buying clothes for his kids, handing a warm coffee to his wife reflects all his love – warm, care, miss – all included in that small red cup.

The marketing strategy of Tim Hortons is basically leading most people to enjoy Tim Hortons’ lifestyle in their daily lives. It chooses the plot that close to your circumstance, and displays the warmest home feeling and shows loving care for your healthy. In addition, their consumer target is focus on everyone in the society.

Please enjoy a coffee on your way…

On last Friday night, I went to Richmond No. 6 Road SilverCity to watch the movie of the “RED” with my girlfriend. As we like the most of the North American style movies, this one was attractive, meaningful with high quality frames.

Actually, the reason about the decision to choose to watch the “RED” was because it’s lively advertisements in the lobby of the SilverCity theater since the beginning of this October. Its advertisement spread all over the lobby, I knew that most people noticed its marketing strategy when they purchasing their tickets. Those big red bold signs, some dead body outlines drawn on the ground, supersized characters’ pictures hang on the ceiling and some places enclosed with police signs. It did attract me while I saw those pieces of marketing strategies. I thought there really had someone hurt at that center of the lobby area…it was so tricky…but I like it, it made me excited and extremely want to check out the movie.

This type of marketing is easy and efficient way to let consumers get a notice of the new coming movies in the theater. The strategy is good, simple and makes the movie plots come to people’s reality life.

Wanna have a quick look? check out the movie trailer from google.ca enjoy the colorful plots.

  Whether you admitted or not, beer has been obviously melts into people’s daily life, and becomes as a kind of important culture. Beer consumed as the most popular alcoholic beverages for adults with a great number of different brands in the worldwide. However, Heineken should be the standard brand in the world, you can find its ad anywhere, based on these two ad, we can see they build a clearly consumer target, which is male, it expressed that the beer can make men excited and selfless. It also shows that beer for man is similar as the attractive clothes for women. Those ads shows the effect of beer to men, no matter the sound when you open it or the smell, it makes men enjoyable the moment when they holding a beer and talking to their friends.

  Clearly, those ads don’t cost much, but, it seriously reflects the real psychology changing while men see those beers. In short, it just want to tell people that men need beer like women need beautiful clothes, so please give it to them.

“This is now bone of my bone,

flesh of my flesh,

she shall be called ‘woman’

because she is from the ‘man’ taken out of the body.”

(Genesis 2:23, <Holy Bible>)

It is one of my favorite sentences that describe love and romance. It means that the Lord God Instructed man to realize that woman was part of man, and then he should love her like to love himself. These words expressed between men and women combined with the spiritual, and establish monogamous marriage models. Thus, the words of proposal become such romantic voice!

“Will you marry me?” This advertisement contains a great creative talent that by using Nokia cell phones, people can either send or receive messages from all over the world. In this ad, the guy located in a place with a sunny nice day, whereas the girl is during a raining dark night in her house. It expresses that they were in different countries at the proposal moment. However, it initially is not state that what this ad about: this happy looking guy takes photos randomly with different signs, audiences might think he is probably keeps photos of his travel for his friends. While the girl receives his message, it shows on her cell that the guy is proposing to her. How romantic and surprised!

All in all, I like the relaxed advertisement style and the creative talent of this ad. It’s a brilliant idea that fresh audiences’ minds. Easy, but full filling of true love, don’t you want to try?

Clearly, this ad is somewhat tricky for both Pepsi and Coke, Pepsi did good job by letting people know this ad, and trying to let people know Pepsi is better. However, is it really ad going to be? Definitely not, the ad is one of the best ways to let people know their brand; therefore, it would increase the value of the company and their revenue. Nevertheless, is this real and fair?

I think Pepsi used the wrong way to make their brand standard, because, customers have their own flavor, and they know what they like. They should make their drinks much better to match their customers; therefore, customers would say they are better, instead of showing that on ad.

Here is other assuming, which is Pepsi knows that if they do the ad in that way online, they would save their money for ad either, because, people would use this ad by telling others what kind of this ad is, is also doing ad for free. Like what I am doing. I just hope doing ad in this way is not the new fashion in the long term.