Month: September 2010

Clearly, this ad is somewhat tricky for both Pepsi and Coke, Pepsi did good job by letting people know this ad, and trying to let people know Pepsi is better. However, is it really ad going to be? Definitely not, the ad is one of the best ways to let people know their brand; therefore, it would increase the value of the company and their revenue. Nevertheless, is this real and fair?

I think Pepsi used the wrong way to make their brand standard, because, customers have their own flavor, and they know what they like. They should make their drinks much better to match their customers; therefore, customers would say they are better, instead of showing that on ad.

Here is other assuming, which is Pepsi knows that if they do the ad in that way online, they would save their money for ad either, because, people would use this ad by telling others what kind of this ad is, is also doing ad for free. Like what I am doing. I just hope doing ad in this way is not the new fashion in the long term.

    When people ask you that do you have an apple? What’s your first imagine?  The fruit? Probably not. It should be the Mp3? Laptop? or cellphone?

    How the Apple becomes so popular in the whole world? I think it’s due to they have clearly target, include the customers, desigh and price. Based on the picture beside, their ad is colourful and youthful, clearly, their market is focus on those young people who like fresh and fashion things. Therefore, Apple can offer all they want, for example, since Iphone  appeared, it has occupied a huge mark of cellphone, how it comes? Bacause by using Iphone, the owner can use it to listen music, take pictures, text and etc. Moreover, the Apple store offers all kinds of aplications for their customer include e-book, games, utilities and etc. Clearly, it has changed people’s life, and apple knows what’s the young people looking for, also they are trying to let people follow their steps,because they are leading the fashion. They have fantastic creation skills, they always be the leader of tech, never be the follower.That’s how I thought Apple, and that’s why I like Apple.

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