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Clearly, this ad is somewhat tricky for both Pepsi and Coke, Pepsi did good job by letting people know this ad, and trying to let people know Pepsi is better. However, is it really ad going to be? Definitely not, the ad is one of the best ways to let people know their brand; therefore, it would increase the value of the company and their revenue. Nevertheless, is this real and fair?

I think Pepsi used the wrong way to make their brand standard, because, customers have their own flavor, and they know what they like. They should make their drinks much better to match their customers; therefore, customers would say they are better, instead of showing that on ad.

Here is other assuming, which is Pepsi knows that if they do the ad in that way online, they would save their money for ad either, because, people would use this ad by telling others what kind of this ad is, is also doing ad for free. Like what I am doing. I just hope doing ad in this way is not the new fashion in the long term.