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  Whether you admitted or not, beer has been obviously melts into people’s daily life, and becomes as a kind of important culture. Beer consumed as the most popular alcoholic beverages for adults with a great number of different brands in the worldwide. However, Heineken should be the standard brand in the world, you can find its ad anywhere, based on these two ad, we can see they build a clearly consumer target, which is male, it expressed that the beer can make men excited and selfless. It also shows that beer for man is similar as the attractive clothes for women. Those ads shows the effect of beer to men, no matter the sound when you open it or the smell, it makes men enjoyable the moment when they holding a beer and talking to their friends.

  Clearly, those ads don’t cost much, but, it seriously reflects the real psychology changing while men see those beers. In short, it just want to tell people that men need beer like women need beautiful clothes, so please give it to them.