Month: November 2010

Since the financial crisis, people started focusing on street again. Because it has huge effect to the whole world, no matter the capital market or money market. Most of the top companies in the world issued stocks in Dow and NASDAQ, in other words, they got money by issuing stocks to help their development. Clearly, Wall Street is playing an important role in the world, and has huge effect for the economic. Probably, that’s the reason people would like to focus on how the Wall Street works, and how those people who are working at Wall Street lives looks like. I think that’s the reason the director directed this movie, and he think they would earn money by this point, due to people want to get to know the Wall Street.

In addition, he asked Shina Labeouf, Michael Douglas and Carey Mulligan to portray the main characters in the movie, to attract different groups’ interest. Moreover, a lot of young people have a dream which is working at Wall Street, because, Wall Street means the top finance in the world, and they can earn a lot of money, at least I have a dream like that. The director also catches people’s psychology, because he knows what people want.

Clearly, it is a good time, and good social focus and effect for him to make this movie; therefore, they would earn more. I also read Colton’s blog that has same topic as mine, and he focus on how the movie chose their cast to attract more people to watch, it’s really fine to read either.

Zippo

hahaha, what a funny advertisement it is! Yes, it is powerful for either the lighter and the marketing strategy. Most retail merchandisers make their advertisement more like funny. It feels relaxed and especially, easy to be remembered by consumers. As we see this advertisement, it costs not too much money- three guys, a bottle of “oil” (it is really doesnot matter to use water or real fuel) a small box of matches, and a ZIPPO. At the beginning, audiences were worried about the guy would be burned with the splashed fuel all over his body. However, the box of matches could not work normally. Then, most people here are looking forward for some happy thing happens, since the two guys which splashed fuel were look not kind at all. Yes, the fire cannot on. At the end, the zippo fell from the poor guy’s pocket, the tradegy thing ever happened which was that those two bad guys got Zippo…..hahaha……It is fun for me. Esay ideas with easy advertisement make the product of zippo well introduced to audiences. It is not limited its marketing target, in other words, this advertisement brings people the zippo is actually not only working for those people who smoking, zippo can be also used for lots of things, such as, murder……..

Well, enjoy the advertisement and the funny tradegy end.

Tim Hortons Coffee Commercial – Welcome Home.

Cold winter comes; almost everyone can feel the changes of the weather and the differences of the degree of the temperatures. While I wait bus at the bus stations, the warm and delicious advertisement attracts me from the glass windows. For me, it is absolutely a good way to introduce these products to people. Particularly, for those people who easy to feel hunger when they on the street. Not only had the bus stations, but the newspapers, magazines also listed Tim Hortons’ advertisement.

According to Tim Hortons’ advertisement, most of them are based on true stories. Such as this commercial advertisement – welcome home, it has fluent plots and emotional meaning. When the guy preparing to meet his family members, except buying clothes for his kids, handing a warm coffee to his wife reflects all his love – warm, care, miss – all included in that small red cup.

The marketing strategy of Tim Hortons is basically leading most people to enjoy Tim Hortons’ lifestyle in their daily lives. It chooses the plot that close to your circumstance, and displays the warmest home feeling and shows loving care for your healthy. In addition, their consumer target is focus on everyone in the society.

Please enjoy a coffee on your way…

On last Friday night, I went to Richmond No. 6 Road SilverCity to watch the movie of the “RED” with my girlfriend. As we like the most of the North American style movies, this one was attractive, meaningful with high quality frames.

Actually, the reason about the decision to choose to watch the “RED” was because it’s lively advertisements in the lobby of the SilverCity theater since the beginning of this October. Its advertisement spread all over the lobby, I knew that most people noticed its marketing strategy when they purchasing their tickets. Those big red bold signs, some dead body outlines drawn on the ground, supersized characters’ pictures hang on the ceiling and some places enclosed with police signs. It did attract me while I saw those pieces of marketing strategies. I thought there really had someone hurt at that center of the lobby area…it was so tricky…but I like it, it made me excited and extremely want to check out the movie.

This type of marketing is easy and efficient way to let consumers get a notice of the new coming movies in the theater. The strategy is good, simple and makes the movie plots come to people’s reality life.

Wanna have a quick look? check out the movie trailer from google.ca enjoy the colorful plots.