On last Friday night, I went to Richmond No. 6 Road SilverCity to watch the movie of the “RED” with my girlfriend. As we like the most of the North American style movies, this one was attractive, meaningful with high quality frames.

Actually, the reason about the decision to choose to watch the “RED” was because it’s lively advertisements in the lobby of the SilverCity theater since the beginning of this October. Its advertisement spread all over the lobby, I knew that most people noticed its marketing strategy when they purchasing their tickets. Those big red bold signs, some dead body outlines drawn on the ground, supersized characters’ pictures hang on the ceiling and some places enclosed with police signs. It did attract me while I saw those pieces of marketing strategies. I thought there really had someone hurt at that center of the lobby area…it was so tricky…but I like it, it made me excited and extremely want to check out the movie.

This type of marketing is easy and efficient way to let consumers get a notice of the new coming movies in the theater. The strategy is good, simple and makes the movie plots come to people’s reality life.

Wanna have a quick look? check out the movie trailer from google.ca enjoy the colorful plots.