by justin125 ~ November 18th, 2010. Filed under: Uncategorized.
Zippo
hahaha, what a funny advertisement it is! Yes, it is powerful for either the lighter and the marketing strategy. Most retail merchandisers make their advertisement more like funny. It feels relaxed and especially, easy to be remembered by consumers. As we see this advertisement, it costs not too much money- three guys, a bottle of “oil” (it is really doesnot matter to use water or real fuel) a small box of matches, and a ZIPPO. At the beginning, audiences were worried about the guy would be burned with the splashed fuel all over his body. However, the box of matches could not work normally. Then, most people here are looking forward for some happy thing happens, since the two guys which splashed fuel were look not kind at all. Yes, the fire cannot on. At the end, the zippo fell from the poor guy’s pocket, the tradegy thing ever happened which was that those two bad guys got Zippo…..hahaha……It is fun for me. Esay ideas with easy advertisement make the product of zippo well introduced to audiences. It is not limited its marketing target, in other words, this advertisement brings people the zippo is actually not only working for those people who smoking, zippo can be also used for lots of things, such as, murder……..
Well, enjoy the advertisement and the funny tradegy end.