December 2010 – Share whatever I have

Google step forward

As I read the blogs from Kipp Bodnar, I notice that Google will get in e-book market either. Everyone knows Google is the top search engine in the worlds, but they never stop expansion their existing market, from search engine to e-mail, news, maps and etc, they are adding more and more product line to their market, by using their famous logo GOOGLE, people would easily accept most of the products their offered, but, it also have risk if their new product line is not really success, would able to reduce their brand equity. Right now, they are working on provide e-books that consumers can read anywhere, to compete the Amazon, Apple, Sony and etc brands.

Some of their loyalty customers are possible to buy their new product, due to the trust, like trust they would provide the most convenient e-book in the market with standard quality. Clearly, Google has a strong product strategy. Based on their excellent technique teams, they would able to invest new technique product to compete different products. In other words, those excellent technique workers can help Google saving a lot of money while they invest new product.

In addition, Google is becoming stronger and stronger; they are trying to own more market, and adding their brand value in the long term.

Tiffany&Co’s price strategy

As I read the post from my friend, Will, I notice that Tiffany&Co were trying to find their market position by setting different price. Right now, as one of the leading jewelry company, Tiffany becomes a lot of girl’s dream jewelry, some girls want to get one Tiffany’s diamond ring when her boyfriend asks her to marry him. Clearly, Tiffany stands for high quality and luxury brand in people’s mind. However, they used to set lower their price to boom their selling, this leads to reduce their brand level in people’s mind, and let people felt it is not this hard to get it. Finally, they increase their price to rebuild their brand, and a lot of girls become their loyalty customers.

As we can see, whenever a company setting their price, they need to know how they define their position in the market. Because a company can not asking all kinds of customers to buy it, it totally depends on their income or social position. It’s more likely that Tiffany sets their brand as luxury, so, all the products relates to their logo or brand, it is mean expensive, and their customers can be distinguished than other jewelry brands.