Google step forward
by justin125 ~ December 2nd, 2010. Filed under: Uncategorized.
As I read the blogs from Kipp Bodnar, I notice that Google will get in e-book market either. Everyone knows Google is the top search engine in the worlds, but they never stop expansion their existing market, from search engine to e-mail, news, maps and etc, they are adding more and more product line to their market, by using their famous logo GOOGLE, people would easily accept most of the products their offered, but, it also have risk if their new product line is not really success, would able to reduce their brand equity. Right now, they are working on provide e-books that consumers can read anywhere, to compete the Amazon, Apple, Sony and etc brands.
Some of their loyalty customers are possible to buy their new product, due to the trust, like trust they would provide the most convenient e-book in the market with standard quality. Clearly, Google has a strong product strategy. Based on their excellent technique teams, they would able to invest new technique product to compete different products. In other words, those excellent technique workers can help Google saving a lot of money while they invest new product.
In addition, Google is becoming stronger and stronger; they are trying to own more market, and adding their brand value in the long term.