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As I read the blogs from Kipp Bodnar, I notice that Google will get in e-book market either. Everyone knows Google is the top search engine in the worlds, but they never stop expansion their existing market, from search engine to e-mail, news, maps and etc, they are adding more and more product line to […]

As I read the post from my friend, Will, I notice that Tiffany&Co were trying to find their market position by setting different price. Right now, as one of the leading jewelry company, Tiffany becomes a lot of girl’s dream jewelry, some girls want to get one Tiffany’s diamond ring when her boyfriend asks her […]

Since the financial crisis, people started focusing on street again. Because it has huge effect to the whole world, no matter the capital market or money market. Most of the top companies in the world issued stocks in Dow and NASDAQ, in other words, they got money by issuing stocks to help their development. Clearly, […]

Zippo hahaha, what a funny advertisement it is! Yes, it is powerful for either the lighter and the marketing strategy. Most retail merchandisers make their advertisement more like funny. It feels relaxed and especially, easy to be remembered by consumers. As we see this advertisement, it costs not too much money- three guys, a bottle of “oil” […]

Tim Hortons Coffee Commercial – Welcome Home. Cold winter comes; almost everyone can feel the changes of the weather and the differences of the degree of the temperatures. While I wait bus at the bus stations, the warm and delicious advertisement attracts me from the glass windows. For me, it is absolutely a good way […]

On last Friday night, I went to Richmond No. 6 Road SilverCity to watch the movie of the “RED” with my girlfriend. As we like the most of the North American style movies, this one was attractive, meaningful with high quality frames. Actually, the reason about the decision to choose to watch the “RED” was because […]

This advertisement shows a car, it is a famous sports car with a “longitudinally mounted mid-engine”, and it contains Audi’s “trademark quattro permanent all-wheel drive system”, its name is Audi R8. It was first introduced in 2006 by the German Audi automaker. Its marketing target is those people who loves sports cars. It is one of the coolest sports car […]

    Whether you admitted or not, beer has been obviously melts into people’s daily life, and becomes as a kind of important culture. Beer consumed as the most popular alcoholic beverages for adults with a great number of different brands in the worldwide. However, Heineken should be the standard brand in the world, you […]

“This is now bone of my bone, flesh of my flesh, she shall be called ‘woman’ because she is from the ‘man’ taken out of the body.” (Genesis 2:23, <Holy Bible>) It is one of my favorite sentences that describe love and romance. It means that the Lord God Instructed man to realize that woman […]

Clearly, this ad is somewhat tricky for both Pepsi and Coke, Pepsi did good job by letting people know this ad, and trying to let people know Pepsi is better. However, is it really ad going to be? Definitely not, the ad is one of the best ways to let people know their brand; therefore, […]