External Blog: How to Advertise Your Start Up Effectively
The author of the attached blog post, Lorna Van Straaten describes nine ways in which a start up company can effectively advertise their brand name and products. These steps include, where and how to target customer segment, determine and clearly advertise points of difference and parity, and consistently conveying your value proposition to consumers. I agree that all of marketing strategies described in the blog post are essential when advertising a start up company. For example, clearly establishing points of difference are extremely important because they show consumers how your company differs from competitors, giving you a competitive advantage. This will increase incentive to purchase because customers will be aware that your company has something different and unique to offer. In addition, determining a specific customer segment is a crucial aspect to starting a business. You must ensure that your product solves the needs of each consumer, and that it is clearly conveyed in your marketing strategy and value proposition. Then, consider the most effective way to advertise to the selected group of consumers, through social media, or magazines, or television. Without the use of the proper advertising channel, the targeted customer segment may not be aware of the product or company and therefore, would not purchase their goods. In reading the attached blog post, it is evident that customer relations, establishing and conveying a value proposition, and choosing the correct channels to target customer segments are the most important aspects to effectively advertising a start up company.