Rogers offers U.S. wireless roaming for $5 a day
The above article describes how Rogers Communications Ltd. is now offering customers cheaper rates on phone calls, text messages and Internet browsing when travelling to the United States. This new “Roam Like Home” plan will only cost customers $5 per day, which is substantially cheaper than those previously offered by Rogers and other service providers. The development of this plan will bring many benefits to Rogers, such as the development of a point of difference, setting itself apart from it’s competitors. This will attract a massive number of new customers, while also expanding Rogers’ customer segment to frequent travellers and various corporations. Based on experience, phone usage is essential when travelling, whether it be for directions, entertainment or communication. These expenses can add up very quickly, forcing customers to limit their usage. For this reason, Rogers’ “Roam like Home” plan will be extremely attractive to current and potential customers. In addition, a large portion of people who frequently travel to the United States are doing so for business reasons, and therefore, their roaming expenses are covered by their respective companies. Even though it is more of a concern for the companies, they have the opportunity to switch all employees to Rogers to decrease their overall travel costs. It was stated in the article that in the past year, Rogers struggled to generate their projected profits, which put a large strain on company expenditure. The “Roam like Home” plan will attract new customers and in turn, help Rogers produce a larger profit, relieving the financial strain that was previously set on the company.
THIS IS FUCKING GARBAGE