http://withasideofthriftiness.com/mcdonalds-is-introducing-a-breakfast-1-menu/
Bonnie Chen described how McDonalds is currently focusing on promoting and improving sales in the breakfast segment of the company due to the rapid growth in this industry. Like Bonnie, I agree that this is an excellent plan for McDonalds for many reasons. Firstly, society is full of individuals with busy schedules, and many may not have the time to make an appropriate breakfast to keep them energized throughout day. Therefore, McDonald’s breakfast food would be a great alternative for these people; it is served quickly and at extremely low prices. It was stated in Bonnie’s post how other fast-food chains are also beginning to focus on breakfast food, however I believe that the McDonald’s brand is strong enough to set them apart from competitors. As stated above, McDonald’s is much more affordable than it’s competitors, such as Starbucks or Tim Hortons. In addition, I know from experience that McDonald’s is able to serve it’s customers much quicker than its competitors, because you don’t have to wait in line for the barista to make frappucinos or lattes for each customer ahead of you. Finally, the McDonald’s brand is so widely known with it’s Egg McMuffins and McCafes, that it already has millions of loyal customers who would purchase their breakfast food over their competitors. In conclusion, I think that expanding their breakfast market will contribute to the overall growth of the McDonald’s corporation.