Justin Ko's Blog

When it comes to common or specialty computer parts, mt first choice of retailers is always NCIX.  The reason why I have always chosen NCIX is due to their much larger variety of computer parts compared to the other big name electronic stores like Best Buy and Future Shop. The lack of vertical integration in the stores, means that NCIX has no loyalty in choosing their suppliers and as a result, seek out a wide variety of manufacturers based on recommendations from customers on the NCIX forums. In recent times, the former internet retailer NCIX has expanded its distribution channels and have become multichannel to accommodate an even wider variety of consumers. During the past year, NCIX has opened stores in Coquitlam, the United States to further widen their channels both nationally and internationally.

The most attractive aspects about the NCIX stores are the personal service, browsing opportunities, and the entertainment experiences. The sales associates are knowledgeable about the specifications of the computer parts and the are more than eager to use the in-store demonstrations to show off the newest innovations in the computer industry. However, the physical experience of computer shopping is only secondary for many computer users as they have a great deal of experience with using the internet. The internet is where NICX really captures the bulk of its market. By offering a wider variety of items at a lower price and allowing for in-store pickup to avoid the shipping costs the main benefits of internet shopping are capitalized. When it comes to the competitive market of computer retailers,  by offering a wide variety of cheaper products through multiple retail channels NCIX does what other retailers fail to do.