Closing Credits
This is the end of another year and sadly the conclusion of this blog. Looking back at my work, the progression of thought and the expansion of knowledge is truly wonderful. The application of the marketing concepts and frameworks into the gaming world has helped develop a greater understanding of the world of marketing. Through the application of classroom material each week to topics of interest in the gaming world, I have garnered a much richer interest in marketing. From situation analysis, to the marketing mix the gaming world has proven itself a haven to apply marketing. Everything from the development of new products, to the understanding of the behavior of gamers who support the products, all the way to the sponsorships and promotions were explored in this blog. A special shout-out to Steelseries, Razer, Blizzard and the COMM 296 Blogs for not only giving me material to write about, but also for inspiring some interest in marketing. But just like the closing credits of any game, it is not the end but merely break before the next chapter.
The writing is done, and the real gaming can now commence.