Justin Ko's Blog

It never dawned on me how clever Razer was when it influenced my first gaming mouse purchase. Having never owned a high end mouse or know any of the technologies, a trip to Razer’s website seamlessly communicated all the information I needed to know about making my first purchase. Upon reading about the integrated market communications it dawned on me how effective Razer was at building up interest in their product. The website channel with all testimonials and technical specifications communicated the message of why a gaming mouse is so important. Perhaps even more importantly, it communicated why a Razer mouse is so important.

The AIDA model is the backbone of the Razer mouse guide. The awareness of gaming mice are first established as soon as you enter the site. The latest products are always showcased on the front page and the Razer brand is incorporated into the design of the website. The interest is developed when they give specifications about mice in the Razer Mouse Guide. Educating the consumer is key when they have little prior knowledge. The technology and the functionality are explained to the consumer building interest in the product.  To push consumers to desire the product they have a mouse configurator that will recommend a mouse based on your own personal preferences and usages. The action to buy a mouse is then easily facilitated by linking to the online store where the mouse can be ordered and shipped.

If you want to experience high end computer performance, let Razer communicate the message with this easy to follow mouse guide.