Importance of having both United Nations, Arc, and other Social Enterprises

” If  the United Nations was fully funded why would we need the Arc or social enterprise”?

Before addressing this statement, I’d first like to point out United Nations’ goals in comparison to Arc. United Nations current goals, known as the Millennium Development Goals, are a list of eight international development goals . These goals include:

  1. To eradicate extreme poverty and hunger
  2. To achieve universal primary education
  3. To promote gender equality and empower women
  4. To reduce child mortality
  5. To improve maternal health
  6. To combat HIV/AIDS, malaria, and other diseases
  7. To ensure environmental sustainability
  8. To develop a global partnership for development

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Whereas, the Arc initiative goal is to “foster ‘bridge building’ with organizations and entities that create a sharing of ideas and knowledge between communities”. This initiative is promoted by unique partnerships with business leaders, faculty members, and young professionals and students, looking to empower other individuals. positively impacting them for the purpose of personal and organizational growth. The powerful impact ultimately becomes a ripple effect, spreading good from one to another, for the betterment of the society.

Unlike United Nations, the Arc initiative promotes positive individualism- for it is a “two-way flow of learning and sharing” of ideas and passion, converging to the goal of developing sustainable business management and leadership capacity. Therefore, creating a ripple effect for individuals to positively impact their local communities, becoming great social entrepreneurs.


Works Cited 
“Sauder School of Business.” About Arc. N.p., n.d. Web. 12 Nov. 2014. <http://www.sauder.ubc.ca/Global_Reach/ARC_Initiative/About_ARC>.

“United Nations Millennium Development Goals.” UN News Center. UN, n.d. Web. 11 Nov. 2014. <http://www.un.org/millenniumgoals/>.

Response: Survival of the Fittest: Abercrombie & Fitch Co. (Amy Du)

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My classmate, Amy Du, recently wrote about the reasons for Abercrombie and Fitch Co. and Hollister Co’s significant decline in sales, particularly in Europe. Amy claims that the dimly lit, yet strongly scented stores are a few reasons for the company’s decline in sales traffic. But those reasons hold true, according to the Business Insider as Amy has cited.

She believes that by removing all logos, creating a more inviting atmosphere, and turning into a fast fashion retailer will tailor to the changing consumer preferences.

In fact, I think Amy nailed it. Abercrombie needs to reconfigure and reshape the store experience, and potentially changing its value proposition. The company initially targets teens and young adults, but due to the sluggish sales, it has transitioned to appeal to an older audience. 

Because the clothing retail industry is extremely competitive, with no sustainable competitive advantages (cost advantage & differentiation advantage) as Michael Porter identified, the company will have no value created, thus soon to experience challenges.

Abercrombie and Hollister need to redefine their target market, as they have fallen out of favor among teens in recent years. Their revamp should feature new assortments, marketing and pricing to target to their original target market- college-aged consumers. In which Amy has suggested in her post, for removing logos, changing the customer experience, and making products more affordable for their target market. 

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Works Cited

 Du, Amy. “Survival of the Fittest: Abercrombie & Fitch Co.” Web log post. WordPress, 5 Nov. 2014. Web. 11 Nov. 2014. <https://blogs.ubc.ca/amydu/2014/11/05/survival-of-the-fittest-abercrombie-fitch-co/>.
“Porter’s Sustainable Competitive Advantage Model.” Web log post. JBDON. Weebly, n.d. Web. 11 Nov. 2014. <http://www.jbdon.com/porters-sustainable-competitive-advantage-model.html>.

 

Customer Acquisition vs Customer Retention

customer relationship

Throughout the few times I’ve filled in the customer relationships box in the business model canvas, I have always wondered what is the relationship between customer acquisition and customer retention? In Amy Gallo’s article found in the HBR blog network,  she discusses the importance of targeting the right audience initially to reduce consequences for the future, should the target market fails.

Depending on the industry, customer acquisition costs is anywhere from 5% to 25% more expensive than retaining an existing customer. In other words, it is important to keep the right customers by targeting the correct market initially. Companies measure the percentage of customers that end their relationship with a company for a given period by using the customer churn rate. It is calculated by: total number of customers who left company during a period divided by total customers at the beginning of the period. This is one of many ways for a company  to measure the performance of a company (marketing and financial aspects)  as discussed in class 17. 

Many of Groupon’s clients fail to target the right customers . As Groupon targets deal seekers who simply “come and go” to find better deals, it becomes problematic as customers leave when a better deal is found. As a result, there is a high churn rate due to poor acquisition model. Although Groupon bring visibility for their clients, often those customers are “high churning” who will leave if no further deals are granted.

The main goal for businesses: bring in and keep customers who they can provide value to and who are valuable to the company 

groupon-logo


Works Cited 

Gallo, Amy. “The Value of Keeping the Right Customers.” Harvard Business Review. N.p., 29 Oct. 2014. Web. 11 Nov. 2014. <https://hbr.org/2014/10/the-value-of-keeping-the-right-customers>.

 

Response: Future Employees Shape Organizational Culture

In Hye Rin (Juliet) Choi’s blog post, “Future Employees Shape Organizational Culture” , she discusses the impact millennials will have in reshaping the definition of organizational culture in future years  based on Ray William’s article. The definition for organizational culture, “a pattern of shared values, beliefs, and assumptions considered to be the appropriate way to think and act within an organization” will soon become beliefs and patterns based on the trends set by the millennials. Juliet believes that as the millennial group become the dominant group in the workforce, this group will soon have more authority in dictating a more effective culture within an organization.

I agree with Juliet and Williams to a certain extent. Based on my previous blog post on William Craig’s views on company culture, it won’t be soon for the millennial group to promote change in the workplace. As what Craig claims, culture is currency, and a currency that not every individual can afford. Not only do most individuals accept work where they can find, corporate culture is something that pre-exists even before the company hires any employees. Craig argues corporate culture is a genetic code that the sole proprietor brings originally. For this reason, it is an extremely challenging task for both parties, the employer and employees to find an equilibrium point where both parties are satisfied. At most times, the employer will  require prospective employees to conform simply because of the nature of economics. Therefore, it is improbable for organizational culture to reflect on the employee’s values and customs as Juliet claims.

Monster.ca job satisfaction survey in 2013
Monster.ca job satisfaction survey in 2013

 


Works Cited

Choi, Hye Rin. “Future Employees Shape Organizational Culture.” Web log post. Hye Rin Juliet Choi’s Blog. WordPress, 10 Nov. 2014. Web. 11 Nov. 2014. <https://blogs.ubc.ca/julietchoi/2014/11/10/employers-and-employees-shape-organizational-culture/>.
Craig, William. “What Is Company Culture, and How Do You Change It?”Forbes. Forbes Magazine, 24 Oct. 2014. Web. 10 Nov. 2014. <http://www.forbes.com/sites/williamcraig/2014/10/24/what-is-company-culture-and-how-do-you-change-it/>.
News, CBC. “Canadians Top Job Satisfaction Survey.” CBCnews. CBC/Radio Canada, 18 Nov. 2013. Web. 11 Nov. 2014. <http://www.cbc.ca/news/business/canadians-top-job-satisfaction-survey-1.2430864>.
Williams, Ray. “Like It or Not, Millennials Will Change the Workplace.” Financial Post, 16 Sept. 2013. Web. 11 Nov. 2014. <http://business.financialpost.com/2013/09/16/like-it-or-not-millennials-will-change-the-workplace/>

Market Research: When is it too Early for Christmas Decor in Retail Stores?

holiday-shopping-arrives-early During my visit to the mall today, I realized something was different. Most retailers and stores now stock a range of Christmas decorations, and some even decorated the store. Retailers like Target and Canadian Tire offer Christmas products just recently, but Costco was first to have Christmas trees readily available to  purchase as early as before Halloween.  But what’s the hurry? Why are retailers racing to fill their shelves with Christmas products when November just began?

Linking to a few classes ago, I can imagine this race is a response to results based on market research. My assumption, in response to the results of the resarch done, retailers are trying to match consumer demands for early Christmas shopping. In fact, it is true that there is demand for retailers to begin early. Based on the survey done by National Retailers Federation, 40.4% begin Christmas shopping before Halloween and 40.9% start in November. The reasons for shopping early: 61.9% agree that early shopping helps spread spending, 51.7% avoid holiday crowds, and 51% want to avoid stress of last minute shopping.

I understand that retailers are responding to consumer demands, but is it truly demands raised by consumers? It is debatable whether early Christmas shopping is influenced by retailers, promoting the sense of urgency for  consumers to conform. I consider November as a month for remembrance, for Remembrance Day is on the eleventh of November. I strongly believe that retailers should display Christmas products only after Remembrance Day as a tribute to remember and respect the brave soldiers who fought for our freedom. Brett Wilson (ex Dragon on Dragon’s Den) also strongly believes that retailers should hold off putting Christmas decorations before Remembrance Day.

Brett Wilson and I
Brett Wilson and I (2012)

Works Cited

 Kuhl, Sara. “‘Tis the Season — for Christmas Shopping.” Herald Times Online. N.p., 8 Nov. 2014. Web. 10 Nov. 2014. <http://www.heraldtimesonline.com/tis-the-season-for-christmas-shopping/article_8a42be06-5dfe-533a-9f5f-54ebc64cf1c8.html>.
 News, CBC. “Sask. Business Responds to Brett Wilson’s Christmas-Remembrance Day Debate.” CBCnews. CBC/Radio Canada, 06 Nov. 2014. Web. 10 Nov. 2014. <http://www.cbc.ca/news/canada/saskatoon/sask-business-responds-to-brett-wilson-s-christmas-remembrance-day-debate-1.2824891>.
Nixon, Geoff. “Christmas Music in Stores: When Is It Too Early?” CBCnews. CBC/Radio Canada, 03 Nov. 2014. Web. 10 Nov. 2014. <http://www.cbc.ca/news/canada/toronto/christmas-music-in-stores-when-is-it-too-early-1.2817352>.

Do Job Seekers Actually Care about Organizational Culture?

job seekers Organizational culture is important for both employees of a company and the company’s clients. It is clear that a well structured (effective)  organizational culture is a direct function for better performance for customer satisfaction, whether it’d be socially or financially. William Craig, the president and founder of WebpageFX, an online marketing company that offers social media management and online services for businesses, define company culture and its flaws in his blog.

Company culture, as what Craig refers to, is  “something that is pre-existing in [the] company’s genetic code”. He insists that the culture exists before any employee is hired, and culture is not brought by employees. 

Indeed having a positive organizational culture is desirable for any employee or prospective employee, but as William Craig argues culture is a form of currency, “the majority of Americans don’t have the luxury of choosing their employers based on the culture of the company”.

Instead, most Americans accept whatever employment opportunity is offered to them, and not always will the company’s values and visions match the job seekers’. 

Craig states it is the job for business owners to “make even somebody’s third-choice feel like a place they want to be”. I agree with Craig’s platform, that job satisfaction begins with job creators caring about the people in their charge, and that company culture is equally as important as the best return on a new hire for a firm. Craig’s belief for a a positive culture links with Tony Hsieh’s company, Zappos, for his employees are working in a welcoming environment.


 

Works Cited

Craig, William. “What Is Company Culture, and How Do You Change It?”Forbes. Forbes Magazine, 24 Oct. 2014. Web. 10 Nov. 2014. <http://www.forbes.com/sites/williamcraig/2014/10/24/what-is-company-culture-and-how-do-you-change-it/>.