The rivalry between Coca-Cola and Pepsico ignites again! In the next few months, the two biggest cola brands are competing to launch their new drinks with only natural sweeteners. In the pursuit of proposing a healthier alternative to their current drinks, Pepsi will be launching their Pepsi True drinks in Amazon.com later this month. The Pepsi True will contain sugar and stevia, a natural sweetener, with lower calories.

On the other hand, Coca-Cola is launching their Coca-Cola Life. Similar to Pepsi True, it contains sugar and stevia, and has fewer calories compared to the original drink. Unlike Pepsi’s 7.5 ounce cans, Coca-Cola life will be bottled in 8 ounce glass bottles. Both drinks will contain 60 calories.

These new drinks launched by Pepsi and Coca-Cola are efforts to combat the  concerns “about the high fructose corn syrup in regular soda as well as the artificial sweeteners in diet sodas”. In effort to maintain customer loyalty, Pepsi and Coca-Cola are adjusting its value propositions to the consumer demands. I believe that the first company to successfully meet the consumers’ needs with the winning recipe, in addition to an effective marketing campaign will be the winning company in the long run.