It was very beneficial to break the entire Marketing Plan assignment into three sections. This way, it was easier to focus on each section one at a time. It also helped us reduce procrastination by giving us deadlines throughout the term, instead of just the one deadline to hand in the entire project.
In my short tenure at Sauder, I realized the school constantly encourages integration of technology into the classroom, which is crucial in an era where technology is so dominant in our lives.
I had zero experience with making videos before this assignment, so the biggest area of learning was the ability to produce a video and understand the different editing techniques. The video also allowed my team to be more creative and added a “fun” element to it, rather than just a standard oral presentation with a slide deck.
I was excited about the opportunity to show my peers the creativity of our project. I originally thought we would be watching together in-class each other’s videos, however this was not the case. I would’ve enjoyed it even more if we got to watch the videos together in-class.
In the beginning of the video assignment, there was a lot of confusion on where and how to start. Luckily, with the help of Peter, we were able to understand how to use the software. I did not realize that it was so easy to change my team’s creative ideas into reality with the aid of technology.
With respect to the peer review, I did not feel it affected my team’s work or effort. Even with a standard presentation, we get judged and compared to by our peers. But we know that ultimately, the instructor has the final say, and that’s what matters most.
Thanks for a great term, Elaine!
Although it may certainly be possible for a blogger to have do extensive research, stumble upon information regarding an upcoming Apple product and release it out to the public so he can take the fame and claim to be first to report it, it is highly improbable that this can happen for every single product.
Thus, I also believe that Apple occasionally leaks out a little information here and there about a new innovation, whether it be about a new design, notable changes in product performance, or introducing a new feature. This way, they can tease the public and do some free advertising for its products. The tech savvy will read about these new, cool leaks, and then inform their friends, and these friends will in turn, inform their friends. Pretty soon, everybody will be tuning in to Apple’s highly anticipated keynotes to see if those leaks became a reality.
Perhaps Apple did intend to use some of the leaked designs, but trashed them out last minute because they were leaked, or it could even be that Apple leaked them out because they didn’t want to use the designs anyways, and just wanted to stir up some news on a slow news day. Who knows?
