In response to Bryan Woo’s blog post about Apple’s “leaks” days before announcing its new lines of products every year, I have to say that I strongly agree with his position.

Although it may certainly be possible for a blogger to have do extensive research, stumble upon information regarding an upcoming Apple product and release it out to the public so he can take the fame and claim to be first to report it, it is highly improbable that this can happen for every single product.

Thus, I also believe that Apple occasionally leaks out a little information here and there about a new innovation, whether it be about a new design, notable changes in product performance, or introducing a new feature. This way, they can tease the public and do some free advertising for its products. The tech savvy will read about these new, cool leaks, and then inform their friends, and these friends will in turn, inform their friends. Pretty soon, everybody will be tuning in to Apple’s highly anticipated keynotes to see if those leaks became a reality.

Perhaps Apple did intend to use some of the leaked designs, but trashed them out last minute because they were leaked, or it could even be that Apple leaked them out because they didn’t want to use the designs anyways, and just wanted to stir up some news on a slow news day. Who knows?

That also leads us to wonder, if Apple does leak information intentionally, would this be considered an unethical promotion strategy since it teases and in a way falsely advertises to consumers? That’s a whole new topic on its own.

Bryan’s blog post: https://blogs.ubc.ca/bryanwoo/2013/10/10/is-leaking-really-an-accident/

This video was posted on August 13, and it already had pictures of the iPhone 5C, which was announced on September 10! https://www.youtube.com/watch?v=INDT3RtfmBw