The first time I saw the commercial for chair pants, I had my credit card ready to call. What a good idea! Until I realized it was a milk commercial.
The Weak Shop is funded by the BC Dairy Foundation to encourage milk consumption. It uses humor through infomercials to sell ridiculous products for those who are feeling weak. A few of these products are chair pants (pants that have golf bag stands attached to the rear of the jeans), downhill treadmill converter, and wallet walker (dolly to pull your wallet or purse on).
These ads really caught my attention and opened my eyes to the fact that I actually wanted a pair of chair pants, which is not a good sign. It sends the message not only to drink milk (you receive 2 free jugs of milk with every purchase) but to be more active, and to show that our everyday lives are becoming more and more disgraceful. I saw this ad on TV a few weeks ago and when thinking of ideas for my blog it was one of the first things I thought of, because it evoked emotion and the immediate need of a lifestyle change. I think this campaign was implemented well, as it has you laughing then while thinking.
Check out the link: