Game consoles really have it made, its so easy to market the original console, and as soon as that first sale is made, they have a loyal customer.
Wii has many accessories, product development is a must for Wii, because consumers aren’t willing to buy a new version of the console repeatedly. So, instead they use product development to create new accessories, and new games. By making must have accessories for each game, they increase their sales for the current product (Wii Console) while still using the same consumers.
Wii had a sustainable advantage above the other consoles, being the only one using motion sensor, but now that there is a new competitor in the market, Playstation move, how will Wii react to maintain their advantage. Who will come out on top?
Having a chance to look up some information, digital trends, seems to think the the playstation move is a better system, having better inertial sensors and can not only sense what direction your moving in, but where you’ll end up and how close you are to the tv. I I personally think what it comes down to is consumer loyalty, I am a loyal wii customer, and wouldn’t think of switching, now if Xbox came out with a new sensory system, thats another story.