Harry Potter. Enough said.
There is no words to describe my feelings for the Harry Potter, and no way to even doubt the fact that I, along with thousands of others are loyal followers.
The adoption of Harry Potter culture all begins with the ultimate fans. The first group to adopt HP are the innovators, those fans that have been loyal from the beginning, who have read all the books, gone to the midnight book releases, and waited in line for the movies, dressed in cloaks, with wands in hand. These innovators know all the characters, and even the spells (Wingardium Leviosa, just saying, thats how cool I am). They also help gain the market acceptance, let their friends know how good the book is.
The next group is the early adapters, those who weren’t there from the beginning, they have read all the books, and seen all the movies, but haven’t taken their love for HP to the next level like the innovators have. They have a good idea of the plot line, but don’t reread the book for the small details that have been missed like the innovators do. They do love the idea of HP, and enjoy the read and entertainment. The early adapters are the opinion leaders, they spread the word on the quality of the book and movies, and that HP is worth the time and investment.
The third group of early majority would be those who borrow the books from friends to read, and see the movies, just not on opening nights. They have bought into HP once others has accepted it.
The fourth group is late majority, those who just watch the movies, and probably rent them. Why read the books when you can watch the movies?
The fifth group is laggards those who don’t read the books, or watch the movies, unless they are on TV.
HP7: The Deathly Hallows, for me has been one of the most anticipated movies of my life. When I PVR shows, I actually save them so I can watch the HP preview over, and over again. The marketing for the HP movies has caught a generation and is one of the most well-known movie releases of our time. HP which I would say was once thought of as a social trend, is now part of a culture, even universities have created quidditch leagues. It has caught consumers from all different types of segments, all ages, genders, areas, lifestyles, and cultures. I would say it is the ultimate product, and the most successful marketing.