Ingvar Kamprad, a well known entrepreneurial businessman, is the founder of the prominently successful business; IKEA. His approach to this new idea of “equality shopping” proved phenomenal. His creativity allows him to attracts his consumers with up-to-date unique furniture design and a low attractive prices, targeting all classes of consumers. His innovation in opening IKEA stores world wide further proves his risky nature as an entrepreneurial. The incongruent and unexpected background of the creation of IKEA further demonstrates Kamprad’s entrepreneurial nature. The overall inspiration IKEA has given thrives to display a successful entrepreneurial business. IKEA’s largest strategy was to expand its market globally, and succeeded through low priced goods. I believe IKEA achieved its low selling prices through economies of scale; a rapid global expansion of its company. Along with its potential fear of supply not meeting demand, IKEA should however consider its potential competitors and whether their assets are being put to good use. They should now consider moving towards a different target market, as customers grow more affluent; the variety and quality of furniture they produce.

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