“Apple has unveiled two new handsets: the top-end iPhone 5S and a cheaper iPhone 5C at an event in California.
5S introduces a fingerprint sensor built into the phone’s main button to identify the user. 5C comes with a plastic back in a choice of colours.”
(http://www.bbc.co.uk/news/technology-24034507)
Having two mobile phone unveiled in the same time somehow lead to a heavier burden of the production line. However, as far as I am concerned, this is a worth-while trying.
- The fancy color of new iPhone 5c must be the cup of tea of many teens, who are always the fans of Apple product.
- The cheaper price of the 5c makes the iPhone product more competitive.
- The unveiling of 5s guarantees the satisfaction of who have higher income and enjoy the high technical function of Apple.
What’s more, the propagandizing and popularizing of the smartphone is always the strength of Apple, which better ensure the sales volume of the new products.
However there are actually many similar products sold in the market now, such as Samsung Galaxy, Nokia etc. Only when Apple keeps owning the most advanced technology can it win this battle, because its strength is its most advanced technology!! This strength creates a lot of opportunity for Apple. But considering the external threats, Apple still has a long way to go.