Following the launch of the two new iphone models from Apple, many are speculating about the advisability of introducing two smartphone options at once. From this article, it is apparent that the iPhone 5C is neither cheap enough to compete with Samsung phones, nor is it on the higher end of this iPhone release (5S). It’s priced so that if customers pay a little beyond the cost of the 5C, they can afford the 5S. If you’re already going to fork out a considerable amount for the 5C, just a little more money could give you a much better phone with better features. In the first moments of release, the 5C has already been condemned as a ‘cheaper’ alternative to the 5S. Buying the 5C is like admitting that you are chasing the brand of Apple while not being able to keep up with its pricey options. This leads me to conclude that the 5C may be part of a bigger strategy to steer consumers into buying the 5S more assuredly. With a less impressive model being launched beside it, the 5S seems even more impressive in comparison and more attractive to buyers who will spending more purchasing the 5S.