Facebook recently began inserting ads popping-up in users feeds whether they ‘liked’ the sponsor or not. Companies advertising on facebook might do better to re-think their options and remember the GOAL of facebook. Facebook aims to bring individuals closer keeping everyone ‘connected’. Is there really room for ads in a social networking site like facebook? People go on facebook to inform others of their eventful lives and in turn, observe other people’s daily goings on. Users simply aren’t interested in seeing ads all over the place because that’s not what they’re there to do. Users have started training their eyes to avoid looking at the ads on the sides or just simply bypass ads that come up in the news feed without further thought. Likekwise, what originally seemed like a great social networking tool has turned sour as studies observe people feeling more lonely even with 1k+ facebook friends. It’s important to realize that knowing about another’s life through their facebook posts isn’t the same as them telling you, face-to-face, about their endeavors, triumphs, and laughs. Facebook seemingly ‘bridges the gap’ between people but its effects are the opposite: eliminating the need for live interaction – which in turn isolates people.