Kath Eats Real Food (KERF) is a ‘healthy living blog’ written by Kath Younger, a RD, who owns a Great Harvest bakery in Charlotte with her husband. KERF details Younger’s meals, recipes, events, and various other things happening in her life every day.

Great Harvest Charlotte storefront (Photo by Kath Younger)

KERF’s main aim is not promoting the bakery, but it is a major part of Younger’s life. Items (sandwiches, sweets, breads) from the bakery often show up in blog posts. Great Harvest is a bakery that touts its use of healthy, natural ingredients to make baked goods. KERF is a blog that emphasizes eating real, unprocessed foods and living a fulfilling life.

In our last class, while talking about Naked Boxer Briefs, Joel Primus said something along the lines of ‘you’re not selling a product; you’re selling a lifestyle.’ Looking at major companies who have pioneered their fields, it is true. Take Apple, Coke, Lululemon et al. KERF is using the same idea. It may be a stretch to call Younger a pioneer in her field, but it does illustrate the fact that successful entrepreneurs aren’t just selling a product. By ‘advertising’ Great Harvest on her blog, Younger is selling her lifestyle through her bread.