Divine Chocolate Ltd. (Divine) is a British chocolate company created in 1992 that manufactures and sells fair-trade chocolate products. What makes Divine unique from Green & Black’s or Cadbury’s is that it’s not a major corporation; the farmers who produce the cacao own it themselves!

Divine was one of the first fair-trade chocolate bars that could compete with the major brands. Fair-trade was a niche market when Divine was first conceptualized, but the farmers and leaders of Kuapa Kokoo decided that they wanted to reach a larger market. Instead of going through existing middlemen, Kuapa Kokoo decided to form their own manufacturing company. This guaranteed the farmers would be getting a fair share of the profit. Divine carved a new entrepreneurial path, deciding not to be limited by the existing resources that were available to them.

Divine has recognized and exploited opportunities, expanding its product line and creating marketing campaigns that educate people about fair-trade and encourage consumers to support fair-trade companies. It continues to support Kuapa Kokoo, ensuring that the farmers have a say in the direction of the company and continuing to embody the ideals of a social entrepreneur.