Kath Eats Real Food (KERF) is a ‘healthy living blog’ written by Kath Younger, a RD, who owns a Great Harvest bakery in Charlotte with her husband. KERF details Younger’s meals, recipes, events, and various other things happening in her life every day.
![Great Harvest Charlotte Storefront](http://www.katheats.com/wp-content/uploads/2011/11/2011-11-11-10.53.40Blog.jpg)
Great Harvest Charlotte storefront (Photo by Kath Younger)
KERF’s main aim is not promoting the bakery, but it is a major part of Younger’s life. Items (sandwiches, sweets, breads) from the bakery often show up in blog posts. Great Harvest is a bakery that touts its use of healthy, natural ingredients to make baked goods. KERF is a blog that emphasizes eating real, unprocessed foods and living a fulfilling life.
In our last class, while talking about Naked Boxer Briefs, Joel Primus said something along the lines of ‘you’re not selling a product; you’re selling a lifestyle.’ Looking at major companies who have pioneered their fields, it is true. Take Apple, Coke, Lululemon et al. KERF is using the same idea. It may be a stretch to call Younger a pioneer in her field, but it does illustrate the fact that successful entrepreneurs aren’t just selling a product. By ‘advertising’ Great Harvest on her blog, Younger is selling her lifestyle through her bread.