Tamara Mellon: Uncovered

Posted by in COMM 101

Tamara Mellon, co-founder of luxury shoe company Jimmy Choo, acknowledges that she felt unfairly treated during her 15 years working there. Often, she was unappreciated, exploited and betrayed. Due to these unfortunate events, she decided to leave Jimmy Choo in 2011 and laun

 
Starting a new business is always a risky project with factors to consider. I believe Mellon is a good example of a business that has a lot of potential in the future.ched her own line of clothes and shoes called Tamara Mellon.

Tamara has the business idea that is the basically the foundation of a business. She also provides a unique selling idea, which is to introduce new items every month instead of a new collection every season. Another factor is finance to fund all forms of business activities. She fulfills this factor by working with friend slash billionaire investor, Ronald Perelman. She also has entrepreneurial skills, which is very important to successfully plan, organize and manage a business.

As she starts her own business, she also has an advantage of being her own boss. She now has the luxury to choose who she wants to work with and she can make sure good ethics and values is present, unlike when she was in Jimmy Choo.

http://www.businessweek.com/articles/2013-10-04/jimmy-choo-co-founder-tamara-mellon-puts-on-her-revenge-boots#r=nav-r-story