I recently came across a classmate’s blog whose topic struck me as highly amusing and interesting.  This blog explains how Cadbury is now offering its specialty mini-eggs year round, which had in the past had consumers looking forward to Easter simply to indulge in these delicious treats.  Now that I reflect on this fact, I […]

I recently came across an article online by Danny Brown, The Human Side of Media and the Social Side of Media, that compares and contrasts traditional media (TV, radio, or print ads) and the currently popular social media (Facebook, Twitter, myspace, or Youtube). This article, titled “Yes, You CAN Measure “Traditional Media”, seeks to remind […]

I was recently reading through some blogs and found a classmate’s blog that instantly captured my attention. Growing up the eldest of three sisters, I’ll never forget the copious days we spent playing with our everlasting supply of Barbies. Mattel’s new campaign advertising Barbies truly enchants me as it not only promotes the dolls, but […]

“In Flanders field the poppies blow, between the crosses, row on row….” -John McCrae “In Flanders Field” is a short, simple yet incredibly powerful and touching piece of literature.  The image of a poppy has since become a universal symbol of Remembrance Day and a reminder to everyone to recognize the true bravery and dedication […]

On Thursday morning at Burrard Skytrain Station I was lucky enough to be there just as free water bottles of Dasani were being handed out.  These were not the regular blue water bottles however, but Dasani’s new product “Natural Essence”, which comes in flavours such as Orange&Mango, and Strawberry Kiwi. While I’ve seen “Flavour Splash” […]