Sony Pictures Television has struck a deal with Netflix to produce a new original series with them. This deal, a strategic and profitable proposition for both parties, must have the “hairs on the back” of  cable companies neck’s bristling.  Sony has produced many hit TV shows such as AMC’s Breaking Bad and NBC’s the Blacklist. This partnership moves Netflix, the wildly successful streaming service, one step closer to cable TV. Sony, itself, doesn’t own any cable company and has no conflict of interest regarding this new series. Considering the massive success of Netflix’s past original series, such as House of Cards and Arrested Development, Sony’s involvement in this project will only bring them profit.

Netflix, however, is beginning its strategic expansion into the cable TV world, evolving from a streaming service into a hybrid, similar to HBO. This will help them expand their market to consumers who still prefer to use cable TV as well as strengthen their relationship with current customers. By these two popular entertainment options, consumers who use both will enjoy more convenience.

http://www.businessweek.com/articles/2013-10-15/with-sony-deal-netflix-lands-its-first-big-studio-show#r=nav-r-story

http://www.businessweek.com/articles/2013-10-14/netflix-in-talks-with-cable-tv-companies-dot-whats-in-it-for-cable