Two things happened in those days that are in extreme contrast: The Canadian Tech Darling of BlackBerry announced that it expects a loss of roughly $1 billion of the second quadrant, whereas Apple proclaimed that the combined sales of its iPhone 5s and iPhone 5c peaked at 9 million units through the first weekend of resease. Why is there such a huge difference? According to Gerry Purdy, an analyst from the mobile sector for Compass Intelligence, BlackBerry was overconfident with its revenue coming from device sales in a way that it missed out the opportunity to create a more advanced system, an imperative medium in order to keep up with the increasing expectation of smart phone from customers. Hence, the once pioneer company in the field of smart phone quickly lost its competitive advantage as it failed to keep pace with innovations from the most uprising rivals, Apple. Indeed, what BlackBerry incurred demonstrates the magnitude of customization. BlackBerry persisted in producing cell-phones with physical keyboard while ignoring the coming age of touch screen. Without pinpointing customers’ changing demands, it failed to tailor its product cycles in a timely fashion, which brought about the gigantic loss in both financial aspect and brand loyalty.
References:
http://bgr.com/2013/09/23/apple-iphone-5s-5c-sales-numbers-opening-weekend/
This all happened because of the late adaption of trends. At that time Apple was working with the latest software while blackberry was sustaining its position with its outdated software. It is obvious if you will not work with the latest technologies you will not survive in the market. Students must have been taught about the technologies as they are future leaders, students learn about technologies and can ask to do my online course for me at the best prices for the best results.
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