Trump. Out of everyone, us business students should know that that’s one heck of an important name. Slap it on a 63-storey tower in the heart of downtown Vancouver, and Vancouver just met a whole new level of luxury. Trump International Hotel and Tower Vancouver, predicted to be complete by summer of 2016 will provide 218 homes and 147 hotel rooms to those who expect nothing but exceptional first class experience. From Rolls-Royce chauffers to personal London Air Services for their residential owners- and that’s just the beginning of it, they aren’t kidding when they say ‘nothing but’. Beyond the luxurious experience, is an architectural work of art. The trophy-like contemporary shape that gently spirals upward will be equally as eye-catching as the interior, designed to give an “innovative, interesting and powerful” feel.

As Vancouver is quickly growing to be one of the most refined cities to live in, Trump Vancouver is definitely launching with the ultimate differentiation strategy in creating a whole new level of luxury. Aimed to attract the ‘A-list’ of all A-listers, this vision wouldn’t have been half as enticing if it didn’t have the brand image of Trump stamped on it. Thus, with both the very expensive features and very expensive name, Trump Vancouver is already capturing everyone’s attention, with residual sales already begun.

Article Link:

http://www.theprovince.com/travel/Ready+play+Trump+card/9148913/story.html