McDonald, a household name, has been tagged with “junk food” for years and is receiving an increasing amount of criticisms under severe health scrutiny from customers, media and the whole society. And the company is facing a rising pressure from competitors, such as Subway and Burger King who have been courting customers with healthier options. Other reasons such as patron’s unloyalty altogether lead to McDonald’s flat sales across much of its business.

McDonald needs a turning point and it is taking action. As is indicated in the link attached below, McDonald plans to make a big change to its menu in about half of the chain restaurants, which was featured at the Clinton Global Initiative on Thursday in New York. Also, “It has added calorie counts to its menu boards in advance of a federal requirement”.

This strategy is undeniably smart because introducing health-care products in fast-food industry means differentiation advantage. With these attention-grabbing items, the previous naysayers due to obesity concerns will probably turn to be McDonald’s consumers in the foreseeable future. What’s more, taking steps toward changing its menu to suit contemporary tastes and to try to address health concerns helps McDonald build a very positive brand image, implying that McDonald is an ethical business willing to take social responsibility. As a result, McDonald will probably succeed in altering its current financial picture and win in the long-term marketing campaign.

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Facebook, which has repeatedly tripped over its own feet when changing its privacy practices, has stumbled yet again.

The Federal Trade Commission said on Wednesday that it had begun an inquiry into whether the social network’s proposed new privacy policies, unveiled two weeks ago, violated a 2011 agreement with regulators. Under that agreement, the social network is required to get the explicit consent of its users before exposing their private information to new audiences. (The NY Times)

Facebook, probably the biggest social networking today, has become more of a data collection rather than a social media. Now an increasing number of Facebook users are giving negative comments on its unsatisfying privacy protection. The unethical action of using consumer information in advertising, although it’s a nice try of advertisements, actually has a really bad influence on Facebook itself, the investors and also its users, who are the stakeholders in this issue.

In order to reduce users’ distrust and rebuild its reputation, Facebook can and should take a step back, clarify their privacy policy, focus not on arguing whether its behavior is legal or illegal, but on making itself a user-friendly platform where people can post their personal things with trust.

Picture Credit: Facebook

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