Wal-Mart's Old Slogan?
Wal-Mart dominates the supermarket world but is looking for a change to affect consumer behaviour. Wal-Mart has found that continually reducing prices on their goods has been less successful than anticipated. They are unable to attract wealthier consumers with their bargain brand goods. Therefore, Wal-Mart has decided to offer more expensive brands such as a new food line “Our Finest” and Bauer sports equipment. I believe that this is yet another attempt to change consumer’s behaviour. By allowing a new target market in their store, Wal-Mart believes they will buy high quality brands as well as Wal-Mart’s existing brands. I believe that this may alienate their old customers. Due to Wal-Mart’s reputation of being a bargain brand, I do not believe that they will be able to attract a new market of elitists. In addition, they will lose brand loyalty from their previous customers. Wal-Mart must stick to selling bargain brands.