Dell, a multi-national computer and technology corporation has been found using unethical business practices. Customers believe that Dell is using “the bait and switch.” Essentially “the bait and switch” is a selling tactic where a company advertises an extremely cheap item, but when the consumer goes to buy it, they switch it with a more expensive alternative. In this case, a computer was advertised at $599 that included a printer, but was sold out, so Dell billed the client $1300 for a similar computer. It is evident that these unethical promotions are affecting the brands image. Dell no longer dominates the market. My question is, why would Dell, an already successful, established business need to use these unethical practices as a promotion? Perhaps it is because they are being dominated by Apple or Sony.

Dell Sued Over Bait and Switch Charges