In general, the marketing plan assignment is a greatly helpful part of this marketing course. It leads students to learn the marketing process of a company step by step: first, analyze the current situation of the company; then, interpret the segmentation, targeting, and positioning of the company; finally, include the previous two parts and also suggest the company’s future plan in a video. By doing the assignment, students apply what we have learned throughout the semester to each single part of this assignment. From my perspective, this is something I would never learn from the textbook, and by doing this assignment, I have learned all the knowledge points by heart. What’s more, I also suggest this assignment to cover more of the course content because marketing isn’t all about learning from the textbook and class; it is more about doing and participating. For now, it has only covered CDSTP, SWOT, STEP, and etc. Nevertheless, I believe it will also be much more helpful to cover the 4Ps, customer behavior analysis, company’s product analysis (e.g. type of the products), etc. Then, the project will of course weigh more and contain more parts.
My group is a very productive group made up of five girls from different faculties. However, we all speak Mandarin and have Chinese backgrounds. As a result, when we are doing the assignments, we tend to understand each other more quickly and easily. The disadvantage is that we couldn’t get a better mix by including more people with various cultures. We always split the tasks equally; everyone does her parts, and then we combine all the works together. Our group meetings are always efficient as well. We also chat on the phone (we have created a chatting group using the cell phone application called WeChat) and get prepared before we meet.
Below is a picture of our group members: