About Me
Prof. Kate White is Professor of Marketing and Behavioural Science at the Sauder School of Business, University of British Columbia. She is also Senior Associate Dean, Strategy and Responsible Business at UBC Sauder.
Kate’s research focuses on how social contexts, identities, and emotions shape how consumers make ethical, prosocial, and sustainable choices.
Kate is the author of The Elusive Green Consumer in Harvard Business Review and she has published over 60 research articles. Kate was honored as one of the top 5 Marketing Researchers in the world by the American Marketing Association and has been inducted to the College of Arts and Sciences, Royal Society of Canada. She was awarded a Canada Clean 50 Award for thought leadership in sustainability and the American Marketing Association’s Award for Responsible Research in Marketing. Kate’s article on The SHIFT Framework remains the “most-read” article in the Journal of Marketing and was recently awarded the Journal of Marketing/ Sheth Best Paper Award.
Kate currently serves as Associate Editor for the Journal of Marketing Research and the Journal of Consumer Psychology and she is on the editorial review boards of the Journal of Consumer Research and the Journal of Marketing.
Kate has collaborated on various behavior change projects on topics including sustainable fashion, the circular economy, zero waste, carbon reduction, and charitable giving with organizations such as Lululemon, Starbucks, the Better Business Bureau, Unilever, Proctor and Gamble, The City of Calgary, The United Way, MakeWay, the SPCA, and The Brands for Good Collaboratory.
Kate has collaborated on various behaviour change projects with organizations such as:
- Lululemon
- Starbucks
- MakeWay
- Unilever
- Brands for Good Collaboratory
- Celgene Healthcare
- The SPCA
- The United Way
- The City of Calgary
- Big Rock Brewery