About Me
Prof. Kate White is Professor of Marketing and Behavioural Science at the Sauder School of Business, University of British Columbia. She is also Senior Associate Dean, Equity, Diversity, Inclusion and Sustainability at the UBC Sauder School.
Kate’s research focuses on how social contexts, identities, and emotions shape how consumers make ethical, prosocial, and sustainable choices.
Kate is the author of “The Elusive Green Consumer” in Harvard Business Review and she has published over 50 research articles. Kate was honored as one of the top 5 Marketing Researchers in the world by the American Marketing Association and has been inducted to the College of Arts and Sciences, Royal Society of Canada. She was awardeda Canada Clean 50 Award for thought leadership in sustainability and the American Marketing Association’s Award for Responsible Research in Marketing.
Kate currently serves as Associate Editor for the Journal of Marketing Research and the Journal of Consumer Psychology and she is on the editorial review boards of the Journal of Consumer Research and the Journal of Marketing.
Kate has collaborated on various behaviour change projects with organizations such as:
- Lululemon
- Starbucks
- MakeWay
- Unilever
- Brands for Good Collaboratory
- Celgene Healthcare
- The SPCA
- The United Way
- The City of Calgary
- Big Rock Brewery