| Collaborators | Project Summary | Published Reports, if applicable |
| Lululemon | Conducted literature review, provided behavioural insights analysis, and advised on how to encourage consumers to choose sustainable apparel and accessories. | |
| Starbucks | Conducted literature review, provided behavioural insights analysis, and created report on key recommendations around reducing consumer usage of disposable coffee cups. | |
| MakeWay (Share, Reuse, Repair Initiative) | Created programing and support materials to encourage consumer behaviours that support the circular economy. | “SHIFTing Consumer Behaviour Pilot Program” |
| Brands for Good Collaboratory (with BBMG, P&G, Heineken, Keurig Dr. Pepper, Johnson & Johnson, National Geographic, and others) | Created a framework for thinking about what encourages consumers to pursue sustainable, healthy, and meaningful lives. | “The Pull Factor Project” Report |
| Sitra | Conducted a literature review, produced a summary report, and created training materials to help entrepreneurs and other practitioners encourage ecological consumer behaviours. | “SHIFT: A review and framework for encouraging ecologically sustainable consumer behaviour” |
| Health Canada | Undertook an analysis and report on the relationship between regulatory changes and variations in tobacco packaging over time. | “The package as a weapon of influence: Changes to cigarette packaging design as a function of regulatory changes in Canada” |
| Celgene Health Care | Provided advice on customer engagement and undertook a review of the ways in which people cope with social and clinical dimensions of chronic conditions. | “The THRIVE model: A framework and review of internal and external predictors of coping with chronic illness” |
| The SPCA | Conducted research on charitable giving behaviours. | |
| The United Way | Conducted research on charitable giving behaviours. | |
| The City of Calgary | Conducted research and provided recommendations on encouraging residential recycling and composting behaviours. | “It’s the Mind-Set that Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors” “When Do (and Don’t) Normative Appeals Influence Sustainable Consumer Behaviors? |
| Big Rock Brewery | Conducted research and made recommendations on consumer reactions to moderation messages. |