Speaking/Consulting

Kate White

Select Non-Academic Speaking Engagements

*Topic*	*Event*	*Role*
How to SHIFT Consumers Towards Sustainable Fashion	Luluemon	Keynote Speaker
The Sustainability Paradox: Bridging the Consumer Intention-Action Gap	Unreasonable Conference	Speaker
SHIFTing People to Adopt Sustainable Innovations	Entrepreneurship at UBC	Speaker
Business as a Force for Social Good: How to SHIFT Stakeholders Towards Prosocial Actions	Unicon Conference	Speaker
Getting Serious About Climate Change: How Business Must Step Up	UBC	Panelist (with Naomi Klein, Tamara Vrooman, and Carol Liao)
How Can Marketers Encourage Consumers to Embrace Brands that Do Well by Doing Good?	Marketing Science Institute	Keynote Speaker
Behavioural Insights for Diversity, Inclusion, and Equity	UBC Equity and Inclusion Office	Keynote Speaker
SHIFTing Towards Ecologically Responsible Behaviours	MakeWay – Share, Reuse, Repair Initiative	Keynote Speaker
How to SHIFT Consumers to Engage in Sustainable Waste Disposal Behaviours	Coast Waste Management Association Conference, Victoria, BC	Plenary Speaker
How to SHIFT Society Towards Sustainable Energy Use Behaviors	Shell and SustainAbility Powering Progress together Conference, San Francisco, CA	Plenary Speaker
SHIFT: A Framework for Changing Sustainable Consumer Behaviours for Good	University of Western Ontario	Distinguished Speaker (Keynote)
Insights From the Field: An Insider View on Residential Field Studies	BIG Difference BC – Behavioural Insights in Canada	Speaker
SHIFT: A Framework for Encouraging Sustainable Energy Conservation Behaviors	BC Hydro	Keynote Speaker
SHIFT: A Review and Framework for Encouraging Sustainable Consumer Behaviors	Sitra Innovation Fund	Keynote Speaker
SHIFT: How to Change Sustainable Consumer Behaviors for Good	Sustainable Brands	Speaker
When Fundraising Appeals Fall Flat with Would-Be Donors	Sauder Development and Alumni Engagement	Speaker
When Social Recognition for Charitable Giving Backfires	UBC Development and Alumni Engagement	Speaker
Social Influence and Consumer Behavior	Driving Sales Conference	Keynote Speaker
Encouraging Sustainable Energy Usage Behaviors	BC Hydro/DDB Canada	Presenter
Message Framing for Social Good	The Science of Getting People to Good Conference, Stanford University	Presenter

Consulting/Advising Projects

*Role*	*Team*	*Topic*
Consulting	Starbucks & IX Strategy	Reducing usage of disposable coffee cups.
Consulting	Lululemon	Applying behavioural insights to to change management, new flagship experiential store, new product launches, and the adoption of new technologies.
Consulting Services	Fraser Health	Behavioural Insights for Decreasing Absenteeism and Increasing Well-Being.
Consulting	Vancity	Applying behavioural insights to the Women in Wealth project.
Expert Advisor & Contributor	Brands for Good Collaboratory (Sustainable Brands and BBMG): Procter and Gamble, Heineken, Keurig Dr. Pepper, National Geographic, Target, Estee Laude, and others	The Pull Factor Project: Unleashing the Power of Brands to Make Sustainable Living the Good Life of Tomorrow.
Advisor	Brands for Better initiative & The Brand Battle for Good	Vancouver’s top brands, creative thinkers, innovators and disruptors to compete head-to-head to flip the script on waste in our city.
Advisor	Sustainable Apparel Coalition	Applying behavioral insights into sustainability labeling.
Advisor	Mountain Equipment Coop	Applying behavioral insights into sustainability marketing.
Advisor	Government of Canada National Climate Change Science and Knowledge Plan	Best practices for sustainability communications.
Consulting Services	The Finnish Innovation Fund Sitra	Encouraging ecologically sustainable consumer behaviors.
Consulting Services	Health Canada	The behavioral consequences of tobacco labeling and packaging
Consulting Services	Celgene Health Care, Paris	Patient experience and well-being with regards to health care and pharmaceuticals
Consulting Services	My Sustainable Canada	Choice editing and sustainable choices.
Consulting Services	BC Hydro / DDB	Consumer energy conservation.