When I think about the companies I’d love to work for when I graduate, Lululemon is definitely in my Top 5. My goal is to focus on Marketing for my BComm, and I can think of no better fit with my values and skill-set than to work for Lululemon in their marketing department. This 2015 article relating to the culture within Lululemon stores caught my attention when I was researching the company before starting the application process for a job there this summer; it is entitled “6 Company Culture Lessons Lululemon taught us – Why employees live and breathe the Lululemon philosophy.”

This article describes the type of engaged and motivated employees who work at Lululemon. These employees do not continue to work at Lululemon because they were forced to or just needed a job, no one is hired unless it is extremely clear that they are invested in the company’s values, such as engaging in a healthy and active lifestyle. The article expresses that employees receive the benefit of exercise classes such as yoga and crossfit at studios nearby, on the company’s dime.

Furthermore, Lululemon is invested in the growth and self-fulfillment of their employees; not only is this demonstrated by their focus on goal-setting within the workplace, but also in the employees’ personal lives. Management welcomes honesty and vulnerability, failures are accepted and taken as learning experiences and constructive feedback is an integral part of the company culture. Lululemon does not hire “managers” they hire “leaders.” Employees at Lululemon explain that they are encouraged to “elevate the world from mediocrity to greatness.” This motto is central to the company’s ethos, and as a result, they have truly redefined the retail experience.

Management, motivation and the importance of related values are captured in this article and it relates to almost every chapter we have covered so far in class, but mainly Chapter 4 : Theories of Motivation. Involving Goal-setting theory, Theory Y and Self-Concordance.

“It’s not just their customers who believe in the mantra found on their ubiquitous red bags.
Employees live and breathe it. Which makes for a rare occurrence in the retail store landscape: people are proud to work there.” This quote summarizes the essence of this blog post and reflects the ideal company culture.

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Article Link : http://www.liveinthegrey.com/6-lululemon-company-
culture-lessons/

Image : http://www.huffingtonpost.ca/2014/07/11/lululemon-bag-anti-sunscreen_n_5578467.html