As mentioned in josephlee’s blog, Snap Chat has turned down a multi-billion offer from Facebook and anticipates to raise money at a $3.6 Billion valuation. Snap Chat is an application that allows users to send videos and pictures for up to 10 seconds to selected individuals on their contact list. However, these photos/videos will display only once and then disappear and become untraceable forever. Despite the limited time and usage, snapchat has become one of the top grossing apps downloaded on the App Store, competing head to head with more detailed and complexed social apps like Candy Crush and Instagram. Snapchat has a very interesting concept that is unique to the app market, and offers its target market the convenience of navigating through the app with the simplicity of a swipe of your finger. It is not to my surprise that Snapchat turned down the multi-billion offer.